Well, you’re quick to get on the horn to the journo and correct the mistake, that’s for damn sure – and if your company has a blog you probably correct the mistake there as well – heck, you may even retaliate, and say a few nasty truths about the journo, or the paper he or she works at.

But what if the mistake puts you in a better light than you actually deserve? what if a number is wrong, but it looks good? What if you really didn’t say what it says you said, but you actually kinda wish you did?

Well, in my opinion – if you want to keep ANY kind of credibility as a bloggin’ company, it’s in your best interest to be truthful. Blog the interview, and admit that the correct number was actually not quite that impressive, or what you really said was this and that – even though the quote sounds better.

Why, you ask? Why not just relish in the good fortune that came your way?

Well, because the truth has a nasty habit of surfacing at some point, and when it does you’re royally screwed if you havent told it from the get go – and the next time you attempt to use your blog to correct a mistake, or give a more nuanced picture of an interview, or some stuff like that, who’s going to believe you – honestly…