Tag Archives: press

What’s the difference?

What’s the difference between old fashioned PR and online PR? Someone asked me that the other day, and I went into a rant. This is a fragmented recap. It’s far from exhaustive, but I still felt like sharing it. Well – for starters, let’s make sure we’re talking about the same thing here. When I [...]

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Truth be told – regardless?

When dealing with the press you inevitably get misunderstood or misquoted at some point. It is not always intentional, but when the misunderstanding puts you in a bad light, what do you do? Well, you’re quick to get on the horn to the journo and correct the mistake, that’s for damn sure – and if [...]

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