I meant to say that I found the story about TBWA and Saatchi & Saatchi at Disruption – I also meant to put it in my ‘Marketing’ category, and tag it appropriately, but that seemed to mess up the code – weird… Anyway – props have been given, and if anyone can explain to me [...]
Category Archives: Marketing
Free Vista, anyone?
Watch a few online vids, get a free copy of Vista or Office – Engadget Apparently, Microsoft are getting into the viral marketing game BIGTIME, promising underprivileged geeks free copies of vista if they watch a few webcasts and online virtual lab sessions. This is a wild move, and I can’t wiat to see how [...]
McDonalds & CREAMaid – how misunderstandings can spread like wildfire
A LOT has been written these past few days about CREAMaid beta. Especially in connection with McDonald’s, and what has very quickly been dubbed a feeble attempt to buy link love, by the multinational. A WEEK AGO – that is, waaaay before this story started spreading like wildfire on Danish and international blogs (and into [...]
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Fashion blog goes analog
I was at NYmag.com having a giggle at the approval matrix for this week – male Danish readers may recognize the format of the approval matrix, since it’s been blatantly copied (though adequately executed – originality, after all, isn’t everything) by Danish men’s magazine Euroman. I stumbled upon this story (see, I’m not all that [...]
Also posted in Blogging, Home Field Tagged Blogging, fashion, Home Field, mainstream, Marketing, PR 1 Comment
Walled Gardens – revisited…
I recently stumbled upon this drwaing from Gaping Void It reminded me of one of my early blog-posts (from two and a half years ago) – which, in turn, made me regret not including my archive from way back in my blog when I re-opened it a month or so ago… An exerpt of the [...]
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Habla web, por favor?
If you work in online communication, you probably know what RSS means – or at least you know what it does. For instance, it helps me navigate through tons of articles and blog-posts in the fraction of the time it would take me to surf the app. 1 gazilion sites I get my daily dose [...]
Truth be told – regardless?
When dealing with the press you inevitably get misunderstood or misquoted at some point. It is not always intentional, but when the misunderstanding puts you in a bad light, what do you do? Well, you’re quick to get on the horn to the journo and correct the mistake, that’s for damn sure – and if [...]
3G/UMTS – hero or hype?
Thomas over at 3Blog responds cleverly and personaly to an article in Computerworld that insinuates that 3G as a technology wil never really penetrate. He writes about the value he himself (and his family) gets from 3G, and by doing so he does what traditional advertisement can rarely do, namely demonstrate relevance, and exemplify in [...]
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The disclaimer post…
I’m researching blog-policies right now and in that connection – and because I’m re-opening my blog after a year of silence, I thought I’d start of with a disclaimer. Interesting, right? Anyway. This blog is mine. The views, opinions and thoughts expressed on it are mine as well. All mine. They are in no way [...]
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