I’ve known for a while that there was something pretty amazing about Jaiku. Now I’m not saying that it has taken tremendous talent on my part, cause Jaiku (along with Twitter) has been all the rave for a year or so now, but anyway. Turns out the boys and girls at Google agree. They’ve just [...]
Category Archives: Marketing
Yippee kay-yay
Yippee kay-yay. Really diggin this advertising initiative at the cinema – guess which film (I’m afraid to go bankrupt if I offer prizes, so all that’s in it for you is the glory)
Oh my God, what is UP with this pay-per-post stuff?!
Enough already! I recently wrote about Semoblog, a Danish company that offers bloggers money to write about its clients. Hans Kullin picked up on that post and reported that the next step in that development (one step too far in Hans’ opinion – I whole-heartedly agree) is companies paying bloggers to link to bloggers who [...]
Established media continue pay-per-post discussion
Danish free newspaper ‘Urban’ has an article (in Danish) today on companies paying bloggers to write about them in praising terms. Among other things they point to the fact that recieving payment (be it monetary or otherwise) for posts could be conflicting with Danish marketing legislations, if the blogger does not clearly state that this [...]
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Feedreader overload
MAN, my feedreader suffered after yesterday’s Steve Jobs’ keynote at Macworld Expo 2007! And MAN, do I want that iPhone But what’s up with not making the iPhone UMTS or HSDPA enabled? Edge just doesn’t cut it, speed-wise…Nokia seem to agree with me, but then again – you’d kinda expect them to, right? Anyway, it [...]
Blog beef gone corporate
In a previous post I wrote about blog beefs – Media Culpa went one-up on that one and dug up a story on corporate blogfights. Highly entertaining! UPDATE: One of the involved parties has commented on the post at Media Culpa, underlining the fact that the conflict is in fact personal, and not representative of [...]
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Why Apple over Microsoft?
Over at hovedetpaabloggen Trine-Marie poses an interesting question (in Danish). Why do we find Apple ‘sexy’ and Microsoft ‘dorky’? Is it all in the advertising? Have we really – and completely without critical distance – bought in to the desire to ‘be a Mac’? It becomes especially interesting, when you look at MS and Apple’s [...]
The employee blog as a recruitment instrument
It’s hard as hell writing a good job advertisment – anyone who’se tried it will tell you that. It’s easy to put down in words what actual tasks make up a position, but once you get to the part that describes your company – and the part that describes the kind of profile you’re looking [...]
Corporate blogging renamed?
Here’s a thought – let’s all stop using the phrase ‘corporate blogging’ – it’s misleading at best, and misunderstood at the very least. Corporations don’t blog – period! People (I won’t call them bloggers) blog. To stretch it a tiny bit – wouldn’t want to offend any corporations – employees blog. If a blog in [...]
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