Category Archives: Marketing

Barney’s blog

If you’re anything like me, you think ‘How I Met Your Mother’ is a great TV show.
If you’re anything like me, you have no doubt that Barney Stinson is by far the coolest character in the show.
You should read his blog. It’s awesome! And if you’ve seen the show you’ll have noticed that it has [...]

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Look alike advertising

Am I the only one who thinks this:
http://www.youtube.com/watch?v=pPe4A8VTGZ4
Looks a lot like this:
http://www.co-hogh.com/#/work/?asset_id=3%20DK_Streamed%20Radio
The two ads are a couple of years apart, but aparently ‘3′ have become such a force to be reckoned with that even their OLD concepts are worth knicking

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Last day @ Wemind

Today was my last day at Wemind, and it’s been a wild ride – I’ve hooked up with some really cool people in my time here, and I’m positive that I’ll be crossing paths with a bunch of them again in the future. And speaking of the future – what’s in store for me? Well…
As [...]

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Would you buy a blog from someone who doesn’t blog?

A recent survey shows that only seven out of 58 PR agencies in Denmark have their own blog (In Danish). Still you can most likely get advice on blogging from way more than the seven who blog themselves.
Now does this have to present a problem?
Well, I’m not quite sure, to be honest. I guess you [...]

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Giving it away

It’s important to remember – while bands like Radiohead and NIN are meaking international headlines by giving their music away – that bands have been doing this for quite a while, and continue to do so, obviously realizing that the business models for music distribution are rapidly changing.
One group of guys that deserve attention for [...]

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What’s the difference?

What’s the difference between old fashioned PR and online PR? Someone asked me that the other day, and I went into a rant. This is a fragmented recap. It’s far from exhaustive, but I still felt like sharing it.
Well – for starters, let’s make sure we’re talking about the same thing here.
When I talk about [...]

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Rethink the organizational chart

John Moore of brandautopsy does inspiring slideshows.
I particularly like this one, the key slide for me being this radically altered organizational chart:

So concise, so right…

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Company Karma

I was just at a very inspiring seminar hosted by engodsag.dk.
Engodsag.dk is a great initiative, that allows online shoppers to donate money whilst purchasing consumer goods. Or rather – companies donate money when consumers using a special programme buy their goods. Brilliant idea, and a solution that leaves only winners. Money is raised for charity, [...]

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Election time – tweets & social networks

So it’s election time in Denmark. This means an array of political blogs, Youtube profiles and Flickr accounts. All well and good.
Personally, I could do without the super polished blog posts, the overly edited and TV-like Youtube vids, the head shots on Flickr (I want to see the pictures you TAKE, not pictures of you!), [...]

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Google buys Jaiku

I’ve known for a while that there was something pretty amazing about Jaiku. Now I’m not saying that it has taken tremendous talent on my part, cause Jaiku (along with Twitter) has been all the rave for a year or so now, but anyway.
Turns out the boys and girls at Google agree. They’ve just bought [...]

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