Are bloggers über-ethical?

Stuart Bruce over at A PR Guru’s Musings raises an interesting problem. It has come to be generally understood that bloggers have some sort of rock solid integrity that would prevent companies from ever using them in their advertising (except for wehn they are used ‘properly’ – meaning, involving them in the development of products, talking to them openly and honestly etc.) but how much truth is there to that thesis?

We used to think that way about journalists too, but we’ve come to accept that journos are people, and that they aren’t ALL equally moral or ethical – why does this not apply to bloggers?

Is it true that only highly ethical and completely honest people blog? Or are any of us for sale? In fact, are we all? Is it – really – just a matter of the price?

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