It’s hard as hell writing a good job advertisment – anyone who’se tried it will tell you that. It’s easy to put down in words what actual tasks make up a position, but once you get to the part that describes your company – and the part that describes the kind of profile you’re looking for, it’s just not that easy anymore – and that’s when the clichés set in.
We all know them:
- Mission, vision, values – blah blah blah!
- We’re looking for someone who’s brilliant and has a sense of humour – really?! I thought angry, lazy gits where the flavour of the month!
It’s hard to steer clear of meaningless happy talk when you want to communicate what kind of company you are, and what kind of employees you are looking for.
Enter – the blog!
I’ve seen more and more employee blogs (I don’t call them corporate blogs anymore, remember?) with job adds posted in between regular posts. This appeals to me, because if so and so, whose blog I read and whose points of view I can identify with, wants me to work at company X, then it may not be a bad idea… I know things aren’t always easy at company X (at least according to so and so’s blog) but at least they seem to pull through, and he seems happy!
This is credible communication. It is persuasive.
It’s another one of those things that blogs are suited for.
I’ve said it before and I’ll say it again: Be careful trying to sell products in your blog – but hey, go ahead and ‘sell’ colleagues and work environments.
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