Here’s a thought – let’s all stop using the phrase ‘corporate blogging’ – it’s misleading at best, and misunderstood at the very least.
Corporations don’t blog – period!
People (I won’t call them bloggers) blog. To stretch it a tiny bit – wouldn’t want to offend any corporations – employees blog.
If a blog in a corporate context is to leave ANY impact, it needs to bear the voice of the individual employees who post to it. Otherwise it loses credibility and becomes boring as heck. Noone wants to read a boring blog.
Therefore – could we start calling it ‘employee blogging’? Would that be the pragmatic solution? I think so, but what do you think?
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[...] Asbjørn Poulsen foreslÃ¥r derfor, at vi afliver udtrykket “corporate blogging” og i stedet begynder at tale om “medarbejder-blogging”: If a blog in a corporate context is to leave ANY impact, it needs to bear the voice of the individual employees who post to it. Otherwise it loses credibility and becomes boring as heck. No one wants to read a boring blog. [...]
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[...] BTW, I still believe that the only sensitive way for companies to spend money on blogs is to allocate ressources [...]