If you work in online communication, you probably know what RSS means – or at least you know what it does.
For instance, it helps me navigate through tons of articles and blog-posts in the fraction of the time it would take me to surf the app. 1 gazilion sites I get my daily dose of information overload from.
However – there’s a nasty tendency within the business. We tend to assume that everyone else is as interested in our field as we are. We tend to assume that Joe Blogs (no pun intended) knows all about ‘our’ terminology – and cares about it for that matter. Now, I’ve heard somwhere, that when you assume you make an ass of u & me, and it seems Nielsen/NetRatings agree.
A recently published study shows that though 40% of online Britons receive news feeds, 67% do not know that the term for this is Really Simple Syndication (RSS).
There are a bunch of other interesting findings in the study – read more at BBC or Nielsen//Netratings – and for God’s sake, mind your language, eh?
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